Meeting trends for the (near) future

‘The future is now.’ That being said, it’s time to think of what might lay ahead of us in the (near) future. What will change for the meeting industry? And what will forever be the same. Today I’m going to share my thoughts with you. Let’s see if I’m right!

future

 

Super fast internet – everywhere!
With super fast and reliable internet as the standard (whether it’s back home, during your intercontinental flight or at the waiting room at the dentist), it’s easier and more convenient to set up virtual meetings and events. Large scale online webinars are easily held whereby it’s not an unilateral affair, but an organic, interactive gathering.

The big data hairball 
With big data becoming more and more important and organisations know better how to handle the big data hairball. We can use all the digital obtained information to market our events better, make planning easier and convenient for all parties involved. With the smart online agenda’s that are linked with email, social media en (written) conversations – you’ll have a pretty fast answer to the ever big question: ‘How many attendees do I have?’

Niches
People don’t have a lot of time. That’s something I don’t think will change very soon. So instead of large scale events, there are probably going to be more small scale events where quality beats quantity.

People business
But in the end the meeting industry will always be a people’s industry. Planning an event has a lot to do with the X-factor, the gut feeling. Therefore getting to places will stay very important. With the ongoing price wars, comfort and service stays on top of the list of reasons to choose for an airline, hotel or venue. Meeting planners are people’s people, so make them feel welcome and partner up with them.

What do you think will change in the (near) future? Let me know in the comments!

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Dutch meeting and hotel venues that will open in 2015

Holland is a popular destination for leisure and business reasons. With the increasing demand new venues start to open their doors. I’ve made a list of venues, hotels, conference destinations that are planned for this year.

hotel

Amsterdam
Motel ONE
W Amsterdam
Element hotel
Steigenberger hotel
Hyatt Regency Amsterdam
Hilton Amsterdam Airport Schiphol
INK Hotel
Atlas ArenA Amsterdam
Mercure Hotel Amsterdam Sloterdijk Station
Corendon Vitality Hotel Amsterdam
Amtrium

Rotterdam
Hotel WINGS Rotterdam Airport

Groningen
Apollo hotel & resort

Eindhoven
Intercity Hotel Eindhoven

Leiden
Van der Valk Hotel Sassenheim Leiden

Meeting trends for 2015

A new year, a new perspective. Many people said something about new meeting trends. We’ll have to wait and see of all these come true. Of course I have my ideas as well. I think the following things are going to be a meeting trend in 2015:

meeting trends 2015

Big data
Big data is huge in all sectors. The meeting industry has to do with a lot of data, acquired by email marketing, checkins, community management and offline forms. There are a lot of possibilities with all this information. For instance creating specific profiles that helps you target your message even better. But you can use all the information also for creating your own persona’s.

Focus on interaction
It’s all about the attention span. We have to focus more on engaging the participators than ever before. For instance by asking them to take part in discussions or come up with the subjects for the speakers.

Online is mainstream
A fast wifi connection is a must nowadays. So are a good website, engaging social media platforms and apps. People will expect more online tools, all information on a event website, event hashtags – all mobile friendly.

Budgets will be spent wisely
During the economic crises we learned a lot about our budget. Whats is truly necessary? Where can we cut costs and where can we partner up to save money? I think this trend will continue in 2015 as well. Not because budgets are still tight, but because we live in another world.

Re-use information for content marketing
Videos of speakers, whitepapers, pictures etc. In 2015 we will collect all materials smarter and use them for content marketing reasons to keep engaging participants after the event.

List: New venues that opened in 2014

In 2014 a lot of venues, hotels and conference centres opened their doors. I’ve made a complete list for you. You’re welcome!

opening venue

Amsterdam
Hyatt Place Amsterdam Airport (read more)
Waldorf Astoria (read more)
Holiday Inn Amsterdam Arena Towers (read more)
Brooklyn Hotel Amsterdam (read more)
Max Brown Hotel (read more)
Volkshotel Amsterdam (read more)
ijVENUES (read more)

Rotterdam
Nhow Rotterdam (read more)
Ibis hotel Rotterdam (read more)

Noordwijk
Vesper beach hotel (read more)

Utrecht
TivoliVredenburg (read more)
Star Lodge Hotel Utrecht

Den Haag
Suite Novotel Den Haag City Centre (read more)

Leiden
Event & convention centre Leiden (Holiday inn) (read more)