On Saturday, 13 April 2013, the Rijksmuseum in Amsterdam was officially re-opend after a ten-year renovation. As one of the most famous museums in Holland, the new building had to be opened by a very special person. Who could be more appropriate than H. M. Queen Beatrix?
Are you preparing an official national or international event, which requires the presence of a royal guest? Then you have to become familiar with the ceremonial protocol. Let’s have a look at it.
All members of our royal family have the duty to represent the country at important events in Holland, such as opening celebrations, anniversaries and expositions. Their visits are strictly planned according to the rules of the ceremonial protocol to guarantee a smooth process of the event. The European monarchies have used protocol for centuries to manage their encounters with important guests. Today, it still provides excellent service to establish and maintain good business relationships.
Event management at the top
Many people mistake protocol for etiquette, which is not quite the same. While etiquette delineates a code for social behavior, protocol describes the operational process for events and management of relationships. It contains the guidelines for the realization of a pleasant meeting between two parties. Consider the official handshake with important guests. How can you prevent that 100 people are standing in a queue to shake somebody’s hand? Or how can I take care that every guest gets his seat at the right table? The protocol describes how you can organize such procedures.
Due to numerous state visits and official celebrations, our royal family is a great example for excellent event management. The Queen’s secretaries and court ladies are real protocol professionals and as a meeting planner you can learn a lot from them.
If you are not familiar with protocol yet you can ask the Protocolbureau for help. Their protocol experts can assist you during the planning and organization process of your event. Additionally, you can follow a two -day training about protocol management provided by The Institute of Protocol The Hague. You will learn how meetings with protocol are organized and how you can deal with international guests and international protocol.
In my next post I will give you an overview about the process of events, which are planned with protocol. But what is your own experience with such ceremonial events? Do you have any experiences, tips or ideas you can share with me?
Special thanks to the Protocolbureau in The Hague for their assistance.