Meeting trends for the (near) future

‘The future is now.’ That being said, it’s time to think of what might lay ahead of us in the (near) future. What will change for the meeting industry? And what will forever be the same. Today I’m going to share my thoughts with you. Let’s see if I’m right!



Super fast internet – everywhere!
With super fast and reliable internet as the standard (whether it’s back home, during your intercontinental flight or at the waiting room at the dentist), it’s easier and more convenient to set up virtual meetings and events. Large scale online webinars are easily held whereby it’s not an unilateral affair, but an organic, interactive gathering.

The big data hairball 
With big data becoming more and more important and organisations know better how to handle the big data hairball. We can use all the digital obtained information to market our events better, make planning easier and convenient for all parties involved. With the smart online agenda’s that are linked with email, social media en (written) conversations – you’ll have a pretty fast answer to the ever big question: ‘How many attendees do I have?’

People don’t have a lot of time. That’s something I don’t think will change very soon. So instead of large scale events, there are probably going to be more small scale events where quality beats quantity.

People business
But in the end the meeting industry will always be a people’s industry. Planning an event has a lot to do with the X-factor, the gut feeling. Therefore getting to places will stay very important. With the ongoing price wars, comfort and service stays on top of the list of reasons to choose for an airline, hotel or venue. Meeting planners are people’s people, so make them feel welcome and partner up with them.

What do you think will change in the (near) future? Let me know in the comments!

A day in… Noordwijk

Noordwijk is a municipality in the province of Zuid-Holland and is beautifully located at the beach. Noordwijk may not be the biggest city, but Noordwijk is known as Holland’s second conference city. Whether you are planning your meeting here or just want to explore the city, spending the day in Noordwijk gives you a lot of business and leisure options.


Noordwijk is also known as the beach of Amsterdam
13 km of coast line
Capacity largest auditorium: 1,100 pax
Population: 25,600

Getting there & getting around
Noordwijk is easy to reach by car, plane or public transportation. Big cities like Amsterdam, Rotterdam and The Hague are close at hand. So too are Amsterdam Airport Schiphol (25 km) and Rotterdam The Hague Airport (40 km).

Noordwijk has all the congress facilities of a big city. But on a small scale. In Noordwijk, it doesn’t take your guests long to get from A to B. Unlike big cities, everything you need is within walking distance, which is ideal when your conference covers several locations or if your guests are staying in different hotels. Accommodating a citywide conference is no problem at all for Noordwijk.

Meeting and business venues 
Noordwijk offers a wide variety of meeting venues, hotels and inspirational conference rooms. Because Noordwijk is a friendly seaside resort with a warm atmosphere, your guests are sure to feel at home.

In the summer Vesper Hotel opened its doors in Noordwijk. This boutique hotel is all about mixing business with pleasure.

Staying in Noordwijk? You might want to consider the Grand Hotel Huis ter Duin or Hotels van Oranje. They are both strategically located and well-known for their international guests like President Obama and Xi Jinping. If you are looking for a venue for a large group of people (up to 1,100 pax) you could have your meeting at Hotel NH Noordwijk Conference Centre Leeuwenhorst.

After your meeting
Noordwijk is a great place to spend a day. They have a broad range of museums, shopping areas, restaurants and sights.

Casual or Michelin star restaurant? Beach vibe or intimate setting? Noordwijk has it all. Here are a few of my suggestions:

Beachclub O. – beach / music / relax
Chatillon – hotel / creative / organic
Latour – Michelin star / wines / classic
Villa de Duinen – French / classic / business meeting

Mermaid of Noordwijk

Noordwijk has beautiful beaches, magnificent sand dunes, a charming, historic centre and various attractions in the surrounding area – most of them internationally renowned.

A day in Noordwijk.. 
With all these tips I am almost sure you need a few extra days of stay in Noordwijk. Contact Noordwijk Marketing for all your detailed questions. Have fun at the beach!

Site visit: time to explore the North of Holland!

Holland may be a small country in size, but we are big in what we can offer meeting planners. The northern part of Holland is for many visitors new territory. The area covers the beautiful Dutch provinces of Friesland and Groningen. About time I share all my knowledge, facts and tips about this great part of my country with you!


Some facts:

  • Two big conference cities: Groningen and Leeuwarden
  • Venue spaces up to 2,500 people
  • Extensive experience in organising big and small international conventions
  • Great diversity of venues for meetings, incentives, conferences and events
  • Great diversity of landscapes – in the city, in the woods, in the heath fields, by the lake or on an island.
  • Schiphol Airport Amsterdam at 90 minutes from Leeuwarden and 120 minutes from Groningen
  • Compared with the big conference cities in the West, the North is 30-35% cheaper
  • Both the Wadden Sea and the Woudagemaal are Unesco World Heritage sites

Groningen is the largest city in the northern part of the Netherlands. It fulfills a central function in the region and is easily accessible via Groningen Airport Eelde (10 minutes from Groningen and 40 minutes from Leeuwarden). The city of Groningen has had a rich history. Many architectural highlights from the past can still be seen in the centre, such as the old city walls and the ancient harbours surrounded by historic warehouses and authentic freight ships. These ancient facades stand in the city centre side by side with contemporary architecture and buildings. Because Groningen has never been shy about taking on daring projects. The Groninger Museum, designed by a group of different architects and designers, is a work of art in its own right. As the second-oldest university city in the Netherlands, Groningen is home to about 40,000 students, approximately 4,000 of which come from abroad.

You can find over 3,600 beds in and near Groningen. And there are many special venues. Whether you are looking for something modern and grand or small and full of history, Groningen has it. Check my hidden secret page for special venues in and around Groningen.

Leeuwarden was elected to be European Capital of Culture 2018. All the more reason to visit! Leeuwarden is the dynamic capital of the beautiful province of Friesland, and functions as the start and finish line for the world famous ‘Eleven cities’ ice-skating tour. The city is surrounded by countryside and water, with lakes and other leisure areas and amenities close at hand. The Frisian capital has a compact and clear city centre. Yet what it offers is as comprehensive as it is diverse. In the centre you can find numerous national monuments, a range of delightful and surprising shops and inviting café terraces. The city is one of modern paradoxes; a city that respects its past, whilst looking to the future by investing in research, development and ICT.


Almost all its conference accommodation, certainly its ‘happening’ nightlife and many of its hotels (around 1,500 beds in and near Leeuwarden) are located within an easy walking two kilometre radius of the city centre. This city will certainly host your conference or event with pride!

Doesn’t that sound great?
Yes, I thought so! MICE Holland North, the joint venture of the MICE organisations from the province of Groningen and Friesland, invite you to join them for a two-day tour in the north of Holland on 30 & 31 January 2015. An excellent idea for meeting planners to get to know the north and learn all about the area, venues, accommodations and activities. You can sign up for the site visit on the website of Holland North.

The programme of the two day site visit:

Thursday 29 January in Groningen
17.00                          Arrival in Groningen
17.30                          Welcome in the Schimmelpenninckhuys
19.00 – 22.00             Dinner in Groningen

Friday 30 January in Groningen & Friesland
09.00 -16.15                A city walk passing by new and inspiring meeting locations in
xxxxxxxxxxxxxxxxxxx  Groningen for instance: the Watertoren, the Infoversum, het
xxxxxxxxxxxxxxxxxxx  Kasteel, Groninger Museum, the Oosterpoort and MartinaPlaza
16.15                           Departure by bus to Friesland
17.15                           Arrival in Leeuwarden, check-in
17.40 – 18.30               Presentation of the European Capital of Culture 2018 in the
xxxxxxxxxxxxxxxxxxx  Cultural Quarter of Leeuwarden
18.30 – 19.30               Time to refresh
19.30 – 22.00               Dinner at Eleve (Michelin star restaurant)
22.15                           Drink at the hotelbar or in one of the pubs

Saturday 31 January
09.00 – 12.00               Site program “Meet Friesland”
12.00 – 13.30               Walking lunch at Landgoed Lauswolt
13.30 – 14.00               Sightseeing through the Frisian landscape to Sneek
14.00 – 15.00                Site program “Taste Friesland”
15.00 – 16.30               Bustour to Lemmer
15.30 – 16.30               Visit to the Woudagemaal, Unesco World Heritage
16.30                           Say goodbye

Subscribe for this site visit on the website of Holland North or call +31(0)50-3168876 or send a mail to