How to translate trends into future-proof events

We’ve talked a lot about the future of meetings recently. What are the trends of 2015? And what can we expect later on? It’s a subject that seems to be on everybody’s mind. It is probably therefore that the Amsterdam RAI released a new trend insight report. The main question “how will events have changed in 2017?” will get answered. Also a lot of creative ideas are shared to create value for your visitors.

“By 2017, events will have changed, as people’s needs and the way they connect change. An event is about more than bringing people together at a specific time in a given physical place. The scope of events is greater than ever before. For event organisers, it is crucial to invest in both the value of the physical encounter and its impact outside the event.”

trend report

“The new RAI Insights report summarises trends and their impact on events. In addition, a scenario for events in 2017 is identified, as well as 10 ways and 20 ideas to create value for visitors. The insights are based on input from event organisers, exhibitors and partners, discussions by a cross-functional RAI-team and desk research. Why 2017? Because it is far enough to see the changes ahead, yet close enough to act.”

Download the complete trend report.

A day in… Amsterdam

The city of Amsterdam is famous all over the world for their coffee shops, red light district and cute canals. But the capital of the Netherlands has so much more to offer. Whether you are planning your meeting here or just want to explore the city, spending the day in Amsterdam gives you a lot of business and leisure options.


Amsterdam is the capital and largest city of the Netherlands
7 of the world’s top 500 companies are based in Amsterdam
Motto: Valiant, Steadfast, Compassionate
Population: 810,909

Getting there
Amsterdam is easy to reach via Amsterdam Airport Schiphol. From there you can take a train, bus or car to the city centre.

Meeting and business venues 
The city offers a wide variety of meeting venues, hotels and inspirational conference rooms. With it’s traditional architecture and atmospheric canals it will be easy to find a venue with great views of the city’s activities.

There are a lot of places to stay in Amsterdam and new hotels open their doors every so often. In the last year hotels Waldorf Astoria AmsterdamHyatt Place Hotel Amsterdam Airport and Holiday Inn Amsterdam opened their doors.

Staying in Amsterdam? You might want to consider Mövenpick Hotel Amsterdam City Centre. The hotel has a spectacular view over the city and river IJ and lies within walking distance of the historical city centre, the central station and several cultural hotspots. If you are looking for a venue for a large group of people (up to 10,000 pax) you could have your meeting at Amsterdam RAI, Beurs van Berlage or Westergasfabriek.

Hidden secrets
How would you like a meeting in former monastery or modern loft? There are many more inspirational and special venues in the port city. On our hidden secret page we collect all of them for you.

After your meeting
Amsterdam is a great place to spend a day. They have a broad range of museums, shopping areas, restaurants and sights.

City’s main museum (famous for their Dutch Masters collection) – Rijksmuseum
The house of the famous Anne Frank – Anne Frank Huis
Photography – FOAM
Paintings by the well known Vincent van Gogh – Van Gogh Museum
Film – Eye Film Institute Netherlands 

Shopping areas

City centre – This is where you find the big shopping streets, like the Leidsestraat, Kalverstraat and Nieuwendijk. There are many well-known (international) fashion chains as well as less well known fashion shops. This is also the district to go for shoe shopping.
Jordaan – This eternally cosy ‘people’s neighbourhood’ harbours countless small designer shops, ranging from alternative to exclusive. If you have sophisticated tastes, the Jordaan is definitely the place to visit. You will be spoiled for choice!
Zuid – Amsterdam-Zuid has chic shopping streets like the PC Hooftstraat, Van Baerlestraat and Beethovenstraat. Here you will find a wide selection of international top brands. If you have deep pockets, you can fill your wardrobe to bursting here.
Spiegelkwartier – The Spiegelkwartier district lies just behind the Rijksmuseum. Countless art and antiques shops jostle for space in a few narrow streets. From classical to exotic to contemporary art, you will find it all here.
Albert Cuyp Market – The absolute number one is the ‘Albert Cuyp’ market in the district ‘De Pijp’. It is the largest outdoor market in Europe. You can find anything from tropical fruit and fish to books and electronics here. The vendors are well known for their typical Amsterdam humor, which you probably won’t escape from. The Albert Cuyp market is open every day of the week except Sundays.


Casual or Michelin star restaurant? City vibe or intimate setting? A view at the canals or from the canals? Amsterdam has it all. Throughout Amsterdam you can find many restaurants. But these restaurants are very popular:

Bridges – Michelin star / seafood / wines
Antrep Sofrasi – Turkish / spicy / passion
Restaurant de Kas – greenhouse / architecture / private dining
The Beer Factory  – casual / beers / chicken / industrial

Amsterdam red light district

Amsterdam red light district

When you are in Amsterdam it is almost impossible not to spot the famous canals and bridges. Don’t forget to visit Dam Square where many historical events happened, the most famous park of Holland: Vondelpark and the 8 hidden, but stunning windmills in the city centre. You can end your day at Rembrandtplein or Leidseplein. Those squares are packed with pubs, bars and terraces. 

A day in Amsterdam.. 
With all these tips I am almost sure you need a few extra days of stay in Amsterdam. Have fun and let me know your favourite part of our capital city!

Tips for planning your meeting in Amsterdam

Are you planning on planning a meeting in Amsterdam? Good choice! Amsterdam offers a lot of great business locations, restaurant, hotels and activities for planning a great meeting. One of the most famous meeting locations of Amsterdam is the Amsterdam RAI.

The Amsterdam RAI

Everything you need to organize and deliver a successful meeting is available at the Amsterdam RAI. The multi-functional rooms come with modern facilities and the staff will work closely with you to ensure a successful meeting. With their 110 years of experience planning meetings you will be in good hands.

Travel to the Amsterdam RAI

The Amsterdam RAI is easy to get to by public transport. When you, for instance, take the train from Amsterdam Airport Schiphol to NS station Amsterdam RAI it’s only 300 meters away.  The RAI is also ideally suited for visitors who come by car. It is situated alongside the Amsterdam’s A10 orbital motorway (exit S109) and has its own underground car parks.

Green meeting

If you want a meeting location that is sustainable and green the Amsterdam RAI could be the place for your meeting. In the final quarter of 2011 the RAI acquired no less than three major  environmental certificates, namely ISO-14001 certification, a golden recertification from Green Key and a silver recertification from Earthcheck.

After the meeting

It is not only  important to have a quality location for your meeting. After a hard day of work it is nice for the attendees to spend the night in a quality hotel. Accor Hotels has hotels all over Holland. One of these hotels is a couple of meters away from the Amsterdam RAI. The Novotel Amsterdam City Hotel is a 4-star hotel.

If you want to plan an activity after the meeting you will find a lot of good restaurant en museums of walking distance from the Novotel Amsterdam City Hotel and the Amsterdam RAI. All you need in a walking distance of each other.