Only a few weeks to go before the year 2013 comes to an end. Companies all over the world are planning kick-off events and christmas parties. Most of these events will take place in a special venue, away from the familiar office environment. When choosing a venue for your event, many factors play a role, like location, price, size and relationships with the suppliers. While all these factors are important, many planners forget another crucial aspect.
As the Dutch meeting planners Mike van der Vijver and Eric de Groot write in their book „Into the heart of meetings“, the venue you choose can have a substantial impact on the success of your meeting. The size and look of the room, a building and its surroundings influence, how we feel and behave: when you enter a church you act differently than when you visit a pub. Use the impact of your venue to support the goals of your kick-off event. Make yourself clear which message you want to bring across during the meeting and then choose your venue wisely. In this blogpost I share some tips for great venues when…
… you look back on a very successful year:
You got the big project this year, you made more profits than all competitors or you celebrated a 10th anniversary. Big milestones in the history of your company deserve a special location. Historical venues often have an impressive and festive charisma and your guests will instinctively know, that this is a special event.
Hidden Secret: ‘Kyck over den Dyck’ is a 300-year old windmill close to Rotterdam. In contrast to deluxe meeting rooms, the mill has a warm and cosy atmosphere, which is perfect for small celebrations.
More venues: Holland has many great historical venues. Click here to view my favourites.
… you search for new product ideas:
You want to use 2014 to come up with innovative products and services. Therefore, your employees need inspiration that brings their creative juices to flow. To stimulate their creative and imaginary brain cells, you must take them away from the familiar and common and show them something extraordinary.
Hidden Secret: The Playing circle in Amsterdam can help you get your employees out of their routine circle. Next to an old rubber factory, a concert hall and a theatre, this group can offer you a variety of stylish venues with a homely charme.
More venues: Since many Dutch people work in the creative industry, Holland has a variety of creative venues. Check my tips for inspiration.
… you need to cut costs.
Low budget for 2014? Or do you think that your company could work more efficiently? Your employees might have great ideas how to cut costs and save money but you need to bring them into the right mood. Industrial venues are a great place to talk about development and efficiency. Old factories remind us of the great productivity and thriving economy from earlier times and stimulate goal-oriented thinking.
Hidden Secret: Van Nelle in Rotterdam was a great coffee, tea and tobacco factory and its building is European Cultural Heritage. The spectacular views from the tea room will impress visitors.
More venues: Holland has many industrial venues that show off the new Dutch Realism Movement. Let me show you my favourites.
… you want to become more sustainable.
More and more companies are discovering the benefits of sustainability. If you want to jump into this trend, you will need the support of the whole company. A natural, green venue in a beautiful place could help stimulate their green thinking.
Hidden Secret: The Glass House is a pleasant meeting place surrounded by peaceful gardens. Part of this venue was built in a former greenhouse.
More venues: Looking for a green venue in Holland? My digital venue finder can help you.
I hope that these tips help you find the right venue for your kick-off event. Do you have other suggestions for great venues? Please let me know.