I hope you enjoyed your holidays and found some time to relax. A brand new year is waiting for us and we want to make it even better than the last one. I did a little research to make a prediction about what 2014 might hold for corporate events. Here is the first part of my results, the other one will follow next week.
Gone are the times when top managers and scholars determined the leading topics, which should be discussed during business meetings. Since people are getting more selective (where and how to send their spare time), content of meetings needs to be more appealing to the target group. But what does your target group want? Crowdsourcing is a process to collect opinions, ideas and content from a large group of people. It is a great method to determine relevant topics and questions within your target group, which helps you create an inspirational and informative program.
Conference and event apps
Just like Julius Solaris described in his Event App Bible, more and more meeting and event planners are searching for options to implement apps into their event. I expect this trend to grow in 2014. The app functions vary, from customized agendas, interactive tools and digital check-in. While the interest in this topic is big, the relevance of an app can still be discussed. Meeting planners have to ask themselves how their event and visitors would profit from an app. For many of them the cost/benefit ratio might not work out.
Hybrid meetings have been a hot topic for a while and they are still moving on. With busier schedules and lower travel budgets, more multinational corporates will choose to connect their local meetings with each other digitally and more participants will follow the event from a distance. The technology for excellent audio and video streams is getting better. In the next step we need to improve the hospitality for online participants with exclusive content and services.
Audience engagement and networking
We are living in extremely noisy times and everybody suffers at least a bit from information overload. Nobody is waiting for another lecture during a meeting. Thanks to the worldwide web, knowledge is accessible for all of us, but since the stream of information never stops, no one is able to retain and apply it. Not only do meetings offer the opportunity to get away from the office environment, they also give us the chance to exchange with others. In conversation with like-minded people, we increase our learning capacities and improve our social networks. Therefore, networking will become a top priority, which brings meetings back to their essential elements: bringing people together.
What do you think about these trends? I’d love to hear your opinion about them. All feedback is welcome, so don’t hesitate to leave a comment below.