Social media at your event – why, where, what and how!

What is an event without social media in 2014? There are many ways you can use social media to your advantage. To increase involvement, expand exposure, create buzz and monitor the event’s sentiment.

social media

Event website
When people check out your event website they might be not sure if they should attend. A most recent Twitter stream with your hashtag could rule them over – because if these interesting people are going, so should I! The same hashtag can create a lot of buzz before your event even starts and gives people the possibility to connect with fellow attendees.

Signing up
Whether you have linked your sign-up system with your CRM database or just create an attendee list from your Facebook event guest list, it’s the ideal time to connect with them. Invite them to like your Facebook page, your event page or to download your specially created app. Don’t forget to mention your hashtag!

Entrance
Yes, they are here! Now people have to check in, collect their badge, hang their coats and make a quick bathroom stop. You can imagine there’s a lot of waiting involved in the first stage of attending your event. Make it worthwhile! Send them a welcome SMS or tweet, give away stickers with your event’s hashtag or cool brand logo (social nerds love to put them on their fancy Apple computers), show snippets of video’s in the waiting area’s, hang posters that mention the social platforms you are monitoring today and invite the attendee to share Tweets, pictures on Instagram etc. Don’t forget: free wifi is the key to a social event.

Social signage
What’s going on? In which room  is that interesting talk? What’s trending? Where should I go? What are others doing? All questions you can answer with a social signage. A social signage can be optimised specially for your brand. Insert livestreams full with updates, pictures, check-in, mentions and presentation notifications. Link the social signage with several big screens at smart locations such as waiting area’s, the coffee corner, entrance of rooms and nearby the bathrooms.

Background screens
Chances are you invited a lot of interested speakers. Whether you like it or not people are going to live tweet, discuss and talk online during the talk. Why not implement this buzz in the presentation? A background screen can create interesting discussions. Ask listeners to post their question or opinion with the hashtag. It works a lot easier than going around with a mic and besides, people tend to ask something faster online than raising their hands in real life.

 

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5 handy apps for meeting planners!

Apps can be a great tool for meeting planners. It gives you a great overview of RSVP’s, to do’s and can combine different communication platforms. I have collected a few of my favourite apps.

event apps

Eventbrite – With Eventbrite you can organise succesful events in three steps. 1) create an event webpage with descriptions and details to start selling tickets and collecting registrations. 2) Promote your event using the free tools to spread the word about your event. 3) Manage event entry and be on top of who’s coming and check them in at your event. The Eventbrite App can quickly scan barcodes at the door and provide the most up-to-date list. Create a seamless process, delighting your attendees with the ease of getting in the door.

Bizzabo – Event planning is like a juggling act, balancing multiple elements of a conference at once. Use the Bizzabo platform to give your attendees a mobile agenda, networking capabilities, all while generating social buzz around your event. Take charge of your event by sending out real-time announcements for any changes and keep attendees engaged throughout the event.

Buffer – Buffer makes your life easier with a smarter way to schedule the great content you find during your event. The advantage of Buffer is the possibility to schedule posts with pictures for Twitter, Facebook and LinkedIn. It makes managing content fun!

Super planner – Super Planner provides a variety of planning tools, including calculators for venue capacity, staffing, catering, staging, projection and dance floor, as well as useful tips in several areas.

Momice – With Momice it’s so easy to create an event site in 5 simple steps and to use the email- and registration module to communicate with your attendees in a professional way. Save time and money by managing all communication through one single website.

What are your favourite meeting planner apps? Let me know in the comments!

Social Networking on your flight, KLM makes it possible

I‘ve spent a lot of time on planes in my life, but KLM must be one of the most innovative airlines out there. Their new social seating function, ‘Meet and Seat’ must be the latest example of this.

The genius idea behind ‘Meet and Seat’ is that passengers can take a look at each other’s interests or profession by linking their Facebook or Linkedin profiles to the flight. It also shows them who is coming to the same event for example. You can choose who you would like to sit next to and start networking in real life during your flight! This way flying becomes much more social and allows you to make valuable connections. KLM is adding value to your flight! Very clever, in my humble opinion!

For a complete walk through of the process watch the instruction video here:

I May we’re all going to IMEX in Frankfurt of course! So check if I’m on your flight and join me for a chat on board.

Have you tried flying with Seat and Meet? Please share your stories with me.