A new year, a new perspective. Many people said something about new meeting trends. We’ll have to wait and see of all these come true. Of course I have my ideas as well. I think the following things are going to be a meeting trend in 2015:
Big data is huge in all sectors. The meeting industry has to do with a lot of data, acquired by email marketing, checkins, community management and offline forms. There are a lot of possibilities with all this information. For instance creating specific profiles that helps you target your message even better. But you can use all the information also for creating your own persona’s.
Focus on interaction
It’s all about the attention span. We have to focus more on engaging the participators than ever before. For instance by asking them to take part in discussions or come up with the subjects for the speakers.
Online is mainstream
A fast wifi connection is a must nowadays. So are a good website, engaging social media platforms and apps. People will expect more online tools, all information on a event website, event hashtags – all mobile friendly.
Budgets will be spent wisely
During the economic crises we learned a lot about our budget. Whats is truly necessary? Where can we cut costs and where can we partner up to save money? I think this trend will continue in 2015 as well. Not because budgets are still tight, but because we live in another world.
Re-use information for content marketing
Videos of speakers, whitepapers, pictures etc. In 2015 we will collect all materials smarter and use them for content marketing reasons to keep engaging participants after the event.