How to translate trends into future-proof events

We’ve talked a lot about the future of meetings recently. What are the trends of 2015? And what can we expect later on? It’s a subject that seems to be on everybody’s mind. It is probably therefore that the Amsterdam RAI released a new trend insight report. The main question “how will events have changed in 2017?” will get answered. Also a lot of creative ideas are shared to create value for your visitors.

“By 2017, events will have changed, as people’s needs and the way they connect change. An event is about more than bringing people together at a specific time in a given physical place. The scope of events is greater than ever before. For event organisers, it is crucial to invest in both the value of the physical encounter and its impact outside the event.”

trend report

“The new RAI Insights report summarises trends and their impact on events. In addition, a scenario for events in 2017 is identified, as well as 10 ways and 20 ideas to create value for visitors. The insights are based on input from event organisers, exhibitors and partners, discussions by a cross-functional RAI-team and desk research. Why 2017? Because it is far enough to see the changes ahead, yet close enough to act.”

Download the complete trend report.

Meeting trends for the (near) future

‘The future is now.’ That being said, it’s time to think of what might lay ahead of us in the (near) future. What will change for the meeting industry? And what will forever be the same. Today I’m going to share my thoughts with you. Let’s see if I’m right!

future

 

Super fast internet – everywhere!
With super fast and reliable internet as the standard (whether it’s back home, during your intercontinental flight or at the waiting room at the dentist), it’s easier and more convenient to set up virtual meetings and events. Large scale online webinars are easily held whereby it’s not an unilateral affair, but an organic, interactive gathering.

The big data hairball 
With big data becoming more and more important and organisations know better how to handle the big data hairball. We can use all the digital obtained information to market our events better, make planning easier and convenient for all parties involved. With the smart online agenda’s that are linked with email, social media en (written) conversations – you’ll have a pretty fast answer to the ever big question: ‘How many attendees do I have?’

Niches
People don’t have a lot of time. That’s something I don’t think will change very soon. So instead of large scale events, there are probably going to be more small scale events where quality beats quantity.

People business
But in the end the meeting industry will always be a people’s industry. Planning an event has a lot to do with the X-factor, the gut feeling. Therefore getting to places will stay very important. With the ongoing price wars, comfort and service stays on top of the list of reasons to choose for an airline, hotel or venue. Meeting planners are people’s people, so make them feel welcome and partner up with them.

What do you think will change in the (near) future? Let me know in the comments!