Meeting trends for the (near) future

‘The future is now.’ That being said, it’s time to think of what might lay ahead of us in the (near) future. What will change for the meeting industry? And what will forever be the same. Today I’m going to share my thoughts with you. Let’s see if I’m right!



Super fast internet – everywhere!
With super fast and reliable internet as the standard (whether it’s back home, during your intercontinental flight or at the waiting room at the dentist), it’s easier and more convenient to set up virtual meetings and events. Large scale online webinars are easily held whereby it’s not an unilateral affair, but an organic, interactive gathering.

The big data hairball 
With big data becoming more and more important and organisations know better how to handle the big data hairball. We can use all the digital obtained information to market our events better, make planning easier and convenient for all parties involved. With the smart online agenda’s that are linked with email, social media en (written) conversations – you’ll have a pretty fast answer to the ever big question: ‘How many attendees do I have?’

People don’t have a lot of time. That’s something I don’t think will change very soon. So instead of large scale events, there are probably going to be more small scale events where quality beats quantity.

People business
But in the end the meeting industry will always be a people’s industry. Planning an event has a lot to do with the X-factor, the gut feeling. Therefore getting to places will stay very important. With the ongoing price wars, comfort and service stays on top of the list of reasons to choose for an airline, hotel or venue. Meeting planners are people’s people, so make them feel welcome and partner up with them.

What do you think will change in the (near) future? Let me know in the comments!

Reduce the carbon footprint of your event

In the past we’ve spoken a lot about green meetings. This topic is not a hype or trend, it’s a new way of event planning. As a business you have to take responsibility. You should be aware how large the carbon footprint is of your company and how you can decrease it. I have some tips for you that are easy to implement.

green leaf

You and your team are travelling to another city or country to attend an event. I understand that you like the freedom of your own car, but it is truly unnecessary to have a few cars riding the same route and parking at an airport or venue. It can save you a lot of money on parking and fuel costs when you carpool with colleagues.

Arrange a interesting tourbus
Organising an event whereby many people have to come from far? Why don’t you arrange a tourbus that transports the attendees all at once. To really make it interesting you can ask one of the speakers to have their talk during the bus ride. This way you don’t lose extra time while travelling.

It sounds so obvious, but we don’t really do it. Recycling. After every congress, event or meeting pens, notebooks, key cords, usb-sticks and branding materials are carelessly thrown away. We should think about the look & feel of our branding materials before we produce them so you can use them for a longer period of time than just one event. Don’t hand out big notebooks, but smaller ones or just a few pieces of paper. Usb-sticks can be formatted and used again. Just think about how much merchandise you would have if you never throw anything away but recycle it!

Planning an event, congress or incentive costs a lot of money, planning and stress. Why not partner up with another company to ‘share’ your event. You don’t have to have your event at the same day, but you can use each others venues, materials etc.

Food & drinks
Of course you want to serve your attendees great beverages and food. But before you go crazy ordering caviar and bottles of bubbles, think for a second. You can decrease the amount of plastic by serving glasses instead of plastic and use real cutlery. Water glasses filled with water from a bigger water cooler instead of serving small water bottles could save you a few trash cans full with waste. And, you don’t really need to single pack every sandwich in plastic. Doggy bags are always a good idea, you don’t want to throw away good food! Take the doggy bogs home or deliver them at a homeless centre.

What other things does your company do to decrease the carbon footprint?