Queen’s Day in Holland: book a Queen for your event (2)

In my previous blogpost we talked about the protocol, the official guideline for ceremonial events. If you want to invite a member of the royal family to your event for instance, you have to work with the operational terms described in protocol. Let’s have a quick look at the rough procedure.

Blog Holland Beatrix Queens Day Events

Perfect event planning

As heads of the state, the members of the royal family are expected to join official celebrations, which are important to the royal house itself or to the public. Consider the wedding of Prince Willem-Alexander and Princess Maxima or the funeral of Princess and former Queen Juliana. On April 30th we will have two ceremonial events. First, we will celebrate Queen’s Day and second, there will be the installation of Willem-Alexander as the new King of The Netherlands. Such celebrations are always perfectly planned and organized to guarantee a smooth event.

Blog Holland queen events beatrix reception

Be quick or be cancelled

First rule for requesting royalties: if you want to invite the Queen or the Prince of Orange, you have to be a very early bird. Our royalties are highly sought-after among the event planners and they have to cancel about 250 appointments per year. The agenda of the royal family is organized by the Queen’s main secretary in Paleis Noordeinde, so he will be your first contact for all requests. If this is the first time you write an official letter to the court, you can ask the Protocolbureau for assistance.

Blog Holland Beatrix state visit

Excellent preparation

Six weeks before the event the Queen’s staff starts to prepare the visit. The court ladies or adjutants instruct the event planner about the best procedure of the event, concerning reception, introduction and seating for instance. Since our royalties have a busy schedule it is important the their visit proceeds without any problems. The Protocolbureau can also be present for your assistance.

If you are planning a large public event, the royal security service will join the preliminary discussions. The number of required security agents depends on the type and size of your event. If your event is accessible to journalists, you have to contact the Government Information Service, which is responsible for the media contacts of the royal family.

Blog Holland Beatrix etiquette

Learn good manners

While etiquette is not officially part of the protocol, it is extremely important that you know the proper manners for dealing with royalties. However, this can be quite difficult if you are not familiar with the general culture and habits of your guests. Etiquette can differ from country to country and from town to town. The Queen’s court ladies can advise you about this.

And what about you?

Do you have any experience with such ceremonial events as a planner or as a visitor? Do you have any ideas or tips you would like to share with me? Just leave them in a comment below.

Special thanks to the Protocolbureau in The Hague for their assistance with this post.

Queen’s Day in Holland: book a Queen for your event (1)

On Saturday, 13 April 2013, the Rijksmuseum in Amsterdam was officially re-opend after a ten-year renovation. As one of the most famous museums in Holland, the new building had to be opened by a very special person. Who could be more appropriate than H. M. Queen Beatrix?

Are you preparing an official national or international event, which requires the presence of a royal guest? Then you have to become familiar with the ceremonial protocol. Let’s have a look at it.

Handout photo of Queen Beatrix of the Netherlands and museum director Pijbes looking at the fireworks at the Rijksmuseum in Amsterdam

Smooth events

All members of our royal family have the duty to represent the country at important events in Holland, such as opening celebrations, anniversaries and expositions. Their visits are strictly planned according to the rules of the ceremonial protocol to guarantee a smooth process of the event. The European monarchies have used protocol for centuries to manage their encounters with important guests. Today, it still provides excellent service to establish and maintain good business relationships.

Blog Holland Queen Beatrix State Visit

Event management at the top

Many people mistake protocol for etiquette, which is not quite the same. While etiquette delineates a code for social behavior, protocol describes the operational process for events and management of relationships. It contains the guidelines for the realization of a pleasant meeting between two parties. Consider the official handshake with important guests. How can you prevent that 100 people are standing in a queue to shake somebody’s hand? Or how can I take care that every guest gets his seat at the right table? The protocol describes how you can organize such procedures.

Due to numerous state visits and official celebrations, our royal family is a great example for excellent event management. The Queen’s secretaries and court ladies are real protocol professionals and as a meeting planner you can learn a lot from them.

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The Protocolbureau

If you are not familiar with protocol yet you can ask the Protocolbureau for help. Their protocol experts can assist you during the planning and organization process of your event. Additionally, you can follow a two -day training about protocol management provided by The Institute of Protocol The Hague. You will learn how meetings with protocol are organized and how you can deal with international guests and international protocol.

In my next post I will give you an overview about the process of events, which are planned with protocol. But what is your own experience with such ceremonial events? Do you have any experiences, tips or ideas you can share with me?

Special thanks to the Protocolbureau in The Hague for their assistance.