Inventive ways to brand your event

Nobody is interested in yet another branded pen. Flags, banners and USB-sticks aren’t original anymore. Time for some inspirational ideas to brand your event!

A common mistake brands make during events is to overexpose the brand’s logo on the stand. This over commercial approach won’t help you tell your story. As a matter of fact, it could even decrease the chance of a good conversation with your target group.

Use your senses
So, now what? The best way to brand your event is to transform your brand into an experience. Let people use their senses to get to know your product. Let visitors taste the local cuisine, let them look around your factory with the Oculus Rift virtual reality glasses, let them feel different textures, or let them smell different scents during a contest.

There is a reason why many brands and companies choose for a mascot or icon to represent their brand. It personifies your brand, makes you therefore more approachable and you can give it several characteristics that are in line with your brand identity. Popular and well known mascots and icons are: Old spice guy, Bibendum – the Michelin guy, Ronald McDonald and me!

old spice guy

What’s on the target group’s mind?
Every single industry and area of expertise has their own trends, challenges and barriers. Which struggles do they face? Who are the inspirational speakers? Where do they find their inspiration? When you know all the answers to these questions you can do something with that information. Organise small inspirational sessions with a group from one industry. Provide them with everything they need. Make all communication personal. Send them a text message when they arrive, to welcome them. Give a personalised goodie bag. How do you personalise it? For instance: check their Twitter account or background details and find something fitting that will bring a smile on their face.

I’m sure they will remember your brand – even without the pen.

Top 10: let’s go outside!

The summer has officially begun! About time I share a top 10 with you including venues that offer great outdoor facilities for your meeting or after meeting activities.

1) Remember the blog from a couple of days ago? Hotels van Oranje’s Beachclub O. offers several facilities for you business meeting only a few metres from the beach!

beachclub o.

2) Het Rijk van de Keizer (The Empire of the Emperor) is an inspiring meeting location in the grasslands of Amsterdam, situated in a UNESCO World Heritage area. You can have your meeting inside, in one of the historical buildings, or outside in green surroundings. The food served is fresh, organic, seasonal and imaginative.

rijk van de keizer

3) Meet in the open air or in a Finnish Kota, have a barbecue and roll in your tipi tent for a good night sleep. It’s possible at the tipi terrain nearby Nijmegen. There are places to cook your own dinner, but it is also possible to be catered.


4) At ‘De Heide‘ you can combine meeting and sleeping in a wooden cabin with several cool activities like a falconers workshop, climbing wall or traditional wooden shoe dance.

wooden cabin

5) What’s more fun than to meet in a tree house? The tree house meeting room of Kaban is a unique place under the lee of the Kapellerput estate. A place to get together for a top level meeting out in the splendour of nature. The venue is located in the top of the trees, with breathtaking views across the trees and marshes.


6) Meeting in an authentic farm with wet peatland at your feet. This is what meeting location Tent Polle offers in the area of Friesland. Between meetings a ranger takes you along the waters by foot or by barge.


7) Also very special: meeting on a traditional boat! An inspiring location on the water. Tjalk Titan offers an exciting combination of a traditional white exterior with a modern, luxurious and trendy interior on the inside.

titaan tjalk

8) Meetings with a view on the lake of Laagravense in the Utrecht region? Down Under offers a location with diverse possibilities. They have three meeting rooms, conference packages and a wide choice of (water) activities for corporate events or corporate parties.

down under

9) Meeting in a castle is something different. At Castle Duurstede you can combine inside and outside areas to your liking. This enchanting location is surrounded by a moat and only accessible by a drawbridge. The particular venue, away from any traffic noise, with his unique castle towers and spacious courtyard makes it a special and very unique location.

castle duurstede

10) Have you ever had a meeting in a zoo? Well, at Amersfoort Zoo you can! You can pause intense conference sessions to explore the park with a guide. You can also get to know your colleagues through a unique species game. Do you team mates have more in common with elephants or baboons? Who is actually the hyena of the group?

amersfoort zoo


Don’t you get all excited to plan a new meeting with these great outdoor venues? I know I do!