10 Features Every Social Media Dashboard Must Have

Reports and insights from social media monitoring tools are a valuable resource to understand the status and development of your brand or company on social media. If you want to be a ‘social brand’, it is not sufficient to just monitor. You have to create unique content, read and respond to individual messages and monitor. Only this way you can build a community and a relationship with brand fans.

social media

There are many free and paid tools on the market to post updates in advance, have a look in reach and monitor on the basis of keywords or hashtags. A few examples of these dashboards are: HootSuite, TweetDeck & Buffer.

Not all dashboard have the same options. But, from experience, I can recommend dashboards that are or have at least the following things:

Easy
An social media dashboard should be easy to use. The features should feel natural or native to you. If it is too complicated chances are you won’t make the most of it.

Coverage
Which of my social media platforms can be linked with this dashboard? Important, because you don’t want to use different tools for different platforms.

Flexible
You need a dashboard that can be arranged to fit your wishes. It al depends on your goal at that moment. Are you live tweeting an event or are you monitoring the sentiment of your latest campaign?

Look & Feel
Does it look fresh and clean to you? Dashboards that are too full, have too many colours or graphics can feel overwhelming and might distract you from the most important stuff.

Intern & Extern
Does your social media dashboard has an public option? Would be nice to share a compact dashboard with a Twitterstream, latest updates and fan count for public rooms where your clients can see how social you are.

Relevancy
There is a lot going on. And most of it is white noise. A dashboard that offers features to filter this noise into e.g. relevant mentions is exactly what a busy community manager needs.

Real-time
You don’t want to refresh every 5 seconds. You don’t want to be on top of old news. In 2014 we want real-time information.

Posting
A great social media dashboard let you schedule posts for times that you are not around. The weekend of evenings for example. Make sure that you can schedule rich content such as pictures and videos.

Multiple members
Bigger brands and companies have several people who manage the social content. To keep things tidy it is advisable to create a personal login for each member of the account. It makes delegating a lot easier.

Reports
You are probably too busy to create weekly or day to day social media reports. So don’t! Most social media dashboards offer some kind of report system, many of them are only available for paid accounts.

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5 handy apps for meeting planners!

Apps can be a great tool for meeting planners. It gives you a great overview of RSVP’s, to do’s and can combine different communication platforms. I have collected a few of my favourite apps.

event apps

Eventbrite – With Eventbrite you can organise succesful events in three steps. 1) create an event webpage with descriptions and details to start selling tickets and collecting registrations. 2) Promote your event using the free tools to spread the word about your event. 3) Manage event entry and be on top of who’s coming and check them in at your event. The Eventbrite App can quickly scan barcodes at the door and provide the most up-to-date list. Create a seamless process, delighting your attendees with the ease of getting in the door.

Bizzabo – Event planning is like a juggling act, balancing multiple elements of a conference at once. Use the Bizzabo platform to give your attendees a mobile agenda, networking capabilities, all while generating social buzz around your event. Take charge of your event by sending out real-time announcements for any changes and keep attendees engaged throughout the event.

Buffer – Buffer makes your life easier with a smarter way to schedule the great content you find during your event. The advantage of Buffer is the possibility to schedule posts with pictures for Twitter, Facebook and LinkedIn. It makes managing content fun!

Super planner – Super Planner provides a variety of planning tools, including calculators for venue capacity, staffing, catering, staging, projection and dance floor, as well as useful tips in several areas.

Momice – With Momice it’s so easy to create an event site in 5 simple steps and to use the email- and registration module to communicate with your attendees in a professional way. Save time and money by managing all communication through one single website.

What are your favourite meeting planner apps? Let me know in the comments!