How to translate trends into future-proof events

We’ve talked a lot about the future of meetings recently. What are the trends of 2015? And what can we expect later on? It’s a subject that seems to be on everybody’s mind. It is probably therefore that the Amsterdam RAI released a new trend insight report. The main question “how will events have changed in 2017?” will get answered. Also a lot of creative ideas are shared to create value for your visitors.

“By 2017, events will have changed, as people’s needs and the way they connect change. An event is about more than bringing people together at a specific time in a given physical place. The scope of events is greater than ever before. For event organisers, it is crucial to invest in both the value of the physical encounter and its impact outside the event.”

trend report

“The new RAI Insights report summarises trends and their impact on events. In addition, a scenario for events in 2017 is identified, as well as 10 ways and 20 ideas to create value for visitors. The insights are based on input from event organisers, exhibitors and partners, discussions by a cross-functional RAI-team and desk research. Why 2017? Because it is far enough to see the changes ahead, yet close enough to act.”

Download the complete trend report.

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