Creative meeting design: How can Pecha Kucha and Ignite Models improve your next conference?

If you are following this blog closely, by now you might have made your meetings less boring and changed the setting. Next up: fresh meeting formats! Pecha Kucha and Ignite are new presentation models that are becoming popular worldwide. Both models are used for many events were various people can introduce their ideas in a creative and original way. Let’s have a look at them.

Blog Holland Creative Meetings Pecha Kucha Ignite

Pecha Kucha: 20 x 20

Pecha Kucha was developed in Tokyo by the architects Astrid Klein and Mark Dytham who were looking for a form of presentation that prevents the speaker from talking too much and getting lost in details. The name originates from the Japanese word for ‘chatter’. In a Pecha Kucha every speaker is allowed to show 20 images, each for 20 seconds, resulting in presentation of totally 6 minutes and 40 seconds.

vs. Ignite 20×15

The concept of Ignite is similar with the slogan ‘Enlighten us but make it quick’. Each speaker gets 5 minutes and 15 slides, which are displayed for 20 seconds each. The model was introduced in Seattle by O’Reilly’s Brady Forrest and Esty’s Bre Pettis to allow more people to share their ideas in an informal setting. Check out this really cool Ignite performance by Tom Scott:

Brief and to the point

If you want a conference with many speakers that entertain the audience and provide information quickly, Pecha Kucha and Ignite have many advantages. It protects the audience from long monologues and forces the speakers to make their point quickly. The format is perfect for young professionals to share ideas and small projects that would not fill a whole lecture.

The greates advantage is the briefness of the talks. Our brains capture information better when its presented in small chunks. Thus we are more likely to retain a five minute talk than a lecture of half an hour.

Blog creative meetings ignite and pecha kucha

Select and discard

The weakness of the short talks is that our brains also need to rehearse and repeat the information we are offered. If we simply move from one speaker to the next we will have fogotten the first presentation before the second has started. During the talk we store  information in our working memory which lasts for about 20 seconds. If it is not processed any further after the talk it will simply be discarded. This cognitive mechanism prevents our brains from information overload.

Time to process

How can we achieve that the information enters our long term memory? By letting the  audience reflect on it in an interactive discussion after each talk. Encourage the speaker to think about interesting questions that trigger the discussion. This allows the participants to place the fresh input into the context of their own knowledge and experience where it acquires its meaning. At the same time the session becomes more profound.

Curious about these forms of meetings? There a many Ignite and Pecha Kucha events in Holland to get you inspired. For internationals there are an Ignite at the Mediamatic Fabriek and a Pecha Kucha by Golfstromen in Amsterdam.

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3 thoughts on “Creative meeting design: How can Pecha Kucha and Ignite Models improve your next conference?

  1. Pingback: Creative meeting design: less listening & lurking, more sharing & doing | Meet Mr. Holland Blog

  2. Pingback: Creative meeting design: more virtual hospitality at hybrid events | Meet Mr. Holland Blog

  3. Pingback: Creative meeting design: less listening & lurking, more sharing & doing | Science, Life and Poetry

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