Last week I explained in my post why I am reviewing the agendas of our industry’s events. So this week I will take a look at the HSMAI Meet National on Wednesday and Thursday in Washington. Organized by the Hospitality Sales and Marketing Association International (HSMAI), the event aims to attract 1,800 planning professionals from organizations of every size, plus 250 exhibitors. Also, this year the event has a new name: “the evolution of Affordable Meetings”
I am looking forward to following their stream via the hash-tag #HSMAIMEET. And of course, I started browsing the programme and asked myself: what would have been my ‘must attend’ sessions if I could have been there?
These are my top picks. Please let me know what your favourite educational sessions are, were or would have been!
1. FREE Technology to Manage Your Events Easier, Better at Lower Cost and with Greater ROI
You might be aware that the Dutch are very cost-effective. So if there is anything for ‘free’, I want to know more about it! And seriously, the internet offers so many great free utilities to make your meeting planning job easier. You should definitely also check out our ‘Holland ‘Venue finder‘, our ‘Meeting deals‘ and our free ‘Meeting CO2 calculator‘.
That’s right ! Free software. This program will introduce you to a half dozen free conference and expo management software programs and apps that can help you do your job quicker, easier and at little or no cost to your program. Read more.
Speaker: Michael Hatch, President HATCH Marketing & Consulting LLC
When: Wednesday, September 5, 2012, 9:45 – 10:15 AM (GMT -5hours)
2. Get the Most Out of Your e-RFP
Maybe you have noticed already, but we are collecting e-RFI’s and e-RFP’s as well (click on this link and you will find our submission form). Although me and my team manage to return these requests quickly and complete, of course we would love to learn about tips to do this smarter. How are you dealing with your RFP’s by the way?
To get the most out of your eRFP, you have to include the rest of the alphabet. Think a-to-zRFP if you really want to see the results that your hard work deserves.The fact is, most hotels have seen a 300% increase in their lead volume over the last 5 years while the close rates on RFPs have plummeted. At the same time, meeting planners are experiencing an unprecedented decline in hotel responsiveness to their RFPs, where late or incomplete bids are now the norm. Read more.
Speaker: Mike Mason, ZEO Zentila.com
When: Wednesday, September 5, 2012, 10:30 – 11: AM (GMT -5hours)
3. A Quick Look at the Future of Meetings Through the Eyes of Stakeholders
As I explained in my earlier post, the whole purpose of following all these industry events is to get a grasp of what the future will bring. So this session should definitely be of value in determining just that!
Maritz Research conducted a comprehensive study of meetings stakeholders to gather their views on the future of meetings in four key areas: meetings technology, social media, meetings venues, and meetings design. Dr. Rick Garlick, Senior Director of Strategic Consulting from Maritz, will share the key observations of this study provided by over 1600 respondents including meeting planners, suppliers, speakers, and attendees. Included in the research topics are the emerging role of technology in virtual and face-to-face meetings, new ways of thinking about meeting design, social media and its multi-faceted role, and future expectations of venues. Read more.
Speaker: Rick Garlick, Director of Consulting & Strategic Implementation Maritz Research
When: Thursday, September 6, 2012, 10:30 – 11:00 AM (GMT -5hours)
What is your favourite pick?
Would love to hear in the comments if you agree or disagree with my favourites. Or please add your own personal favourite too!